
Long Game
Think past the quick win.
The shifts worth getting ahead of, and how to think about AI in your business.
All Long Game essays
Should you vibe code it at all?
29 August 2026

Your AI site sounds like everyone else
26 August 2026

You're using AI's weakest mode
23 August 2026

Your AI plan is procrastination
22 August 2026

The highest paid build AI systems
21 August 2026

The best hires scale themselves with AI
20 August 2026

GitHub isn't just for coders
18 August 2026

Google forgets your renamed pages
15 August 2026

Your clients ask ChatGPT now
11 August 2026

Put your AI on probation
10 August 2026
I built a small tracker in Claude, closed it, and five days later the data was still there.
8 August 2026

Fable vs Opus 5: My Rule
5 August 2026
